Jessica Gafford Carr assumed duties as assistant athletic director for communications effective Oct. 1. Carr brings a wealth of experience in sports information and communications, having recently served as the assistant athletic director for sports information at Alcorn State University, located adjacent to Lorman, Mississippi.
In her role at Alcorn, Carr excelled in the story telling of the student-athletes in their 16 sports, which included football. She took the lead in writing and editing press releases, managing the university athletics website, and developing a robust social media strategy to promote game days and student-athlete accomplishments. She was also instrumental in the branding and marketing of the program.
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